Malay women fashion media

Found an research article that noted down the points of how malay women portrayed in media

(i) in an ideal yet artificial state of perfect facial beauty
(ii) passive and as a precious object owned by men
(iii) young with the characteristics of intelligent, cheerful and beautiful
(iv) being absolutely slim in all conditions
(v) having high confidence even in their worst periods of the month.

However those points are for general media but not really specific on fashion media but somehow they are close.

Resource : http://www.cmr-journal.org/article/view/9566/6595

From that, I found that most of the women no wonder in which races, point (i), (iii) and (iv) that we can normally seen in fashion media. Nowadays in Malaysia, malay fashion trends are getting more influenced by the Western fads. Lets look at one of the example below:

Malaysia fashion show from the designer of Nazreen Idris who is one of Malaysia's most passionate and promosing fashion designer that designs fashion apparel, wedding gowns and provides fashion consultation and makeup services. From the video above, we can see that most of her wedding design has change to modern and some of them are quite influenced by Western. However,  we can see the women who portrayed in the fashion show does not wear "tudung"(the hijab)/ the headscarf anymore compare to the traditional malay wedding dress. Although some of the rules of malay's conservatism still remain but we can see a little bit expose at the 1st model that in the fashion show .

Resource : http://my.shop.88db.com/nazreenidris/

Image taken from : http://malaysianhijab.blogspot.com/2009/08/malaysian-artist-wedding.html

The only reason that I found which Nazreen Idris targeted on the group of non-muslim more than the muslim. As "Muslim women might wear a hijab that covers the shoulders and hangs over the forehead, non-Muslim women might wear a simple piece of cloth that covers the back of their head."

Resource : http://www.wisegeek.com/what-is-a-malaysian-hijab.htm


However, I found a page of the Hijabista magazine in Facebook.

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Image taken from : https://www.facebook.com/photo.php?fbid=567221366671099&set=pb.201659423227297.-2207520000.1375521022.&type=3&theater

In Hijabista, tend to target on the muslim women to provide more information on the phrase in the right page "What to wear when you're a new Muslim women fashionista can create a challenge." Muslim women who read this magazine that inspired them on how to wear to become more fashionable. 

As Zulkifli Abd. Latiff noted :

Fashion is a form of self-expression and growing number of Muslim women leads to the experimentation of blending modesty and attraction into their looks. This recent interest in Muslim fashion also signals the changing dynamics of the ever-increasing interaction among Eastern and Western cultures. The inspiration from catwalk, the high street and fashion magazines influence the girls in Hijab to looking great in their outfit at the same time covered their body.

*Resource : http://www.joig.org/uploadfile/2013/0510/20130510051240774.pdf

References :

Hijab-ista, Inc. (2013) Hijab-ista, Inc. has been featured in the latest publication of Got Wudu Magazine- Page 16-17. [Image Online] Available at: https://www.facebook.com/photo.php?fbid=567221366671099&set=pb.201659423227297.-2207520000.1375521022.&type=3&theater [Accessed: 15 June 2013].

The image that I use for the argument on the Muslim wear.

Idris, N. (2011) Nazreen idris , Malaysia Fashion show , Wedding dresses Collection 2011. [Video Online] Available at: http://www.youtube.com/watch?v=VO9vubn-tLk [Accessed: 15 June 2013].

Found the fashion show from Malaysia fashion designer in Youtube.com and how the women has portrayed in the media.

Idris, N. (n.d.) Nazreen Idris - Apparel Design, Fashion Consultation & Makeup Services. [Online] Available at: http://my.shop.88db.com/nazreenidris/ [Accessed: 15 June 2013].

The website that has some information about Nazreen Idris, one of the famous fashion designer.

MALAYSIAN HIJAB BLOG. (2009) Malaysian celebrity wedding. [Image Online] Available at: http://malaysianhijab.blogspot.com/2009/08/malaysian-artist-wedding.html [Accessed: 15 June 2013].

An image that show how the traditional wedding clothes of Malay in Malaysia.

Weng Marc, L. and Ding Hooi, T. (2011) The Construction of Beauty in Malay Magazine Advertisements | Lim | Contemporary Management Research. [Online] Available at: http://www.cmr-journal.org/article/view/9566/6595 [Accessed: 15 June 2013].

I found the points that they noted in their article may help in my essay.

wiseGEEK. (n.d.) What Is a Malaysian Hijab?. [Online] Available at: http://www.wisegeek.com/what-is-a-malaysian-hijab.htm [Accessed: 15 June 2013].

The website talks about what meaning about the Malaysian Hijab and who can be wear that.