Fashion, based media? (Exploring)

This post might be not so related to topic, but I call it an "exploring" post. 

Fashion,  the meaning I found in Dictionary.com

- a prevailing custom or style of dress, etiquette, socializing, etc.: the latest fashion in dresses.

- conventional usage in dress, manners, etc., especially of polite society, or conformity to it: thedictates of fashion; to be out of fashion.

- manner; way; mode: in a warlike fashion.

- the make or form of anything: He liked the fashion of the simple, sturdy furniture.

- a kind; sort: All fashions of people make up the world.

Resources: http://dictionary.reference.com/browse/fashion

However, fashion is a trend that everybody practices it not only for women but also men. Fashion is a style of dressing, something mix and match between clothes and accessories that to perform more fashionable. Sometimes, fashion can reveal on the personalities of the person, how the people's behavior, different dressing that could bring out different message. 

Image taken from : http://racheng.net/2012/12/the-art-of-mix-and-match.html

For instance, I found an interesting news published by Daniel Bates it's about "How what a woman wears can reveal more than she ever intended about her personality."

This article is about getting off of fashion ruts, however ,inside has some interesting points such as women who wearing wearing too much jewelry that could be an attempt to tell others you are rich, but actually implies that you are having money problems, other such as wearing short skirt could be an attention seeker, wearing high heels are less intelligent but giving confidence as they can be look same tall as men.

Resources (the article) : http://www.dailymail.co.uk/femail/article-2120233/That-womans-clothes-say-personality.html

What is fashion based media?

In my own definition of fashion based on media is , fashion nowadays can be promote based on different media such as advertisement, magazines, newspaper, or event social media such as Facebook, Instagram and so on. 

Image taken from :http://about.hm.com/AboutSection/en/news/newsroom/news.html/en/FMU_2012_March.html

At the same time, fashion based media can be use to promote their own brand, spreading their own brand so one they get famous ,they can get more consumers to buy their own product .

However, social media is the newest muse for fashion as it has more opportunity to evolve platform used by the fashion industry to generate discussion, brand recognition, and improve consumer relations through interactivity and networking. (Hillary Preece , 2012)

Resource: http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1052&context=joursp

As social media is a rapid way to promote fashion, as they could also get feedbacks from the consumers, they could know their consumers well. The model plays an essential roles in any fashion media because model could brings out the mood of the brand itself and to attract more buyers. 

For example, the owner of LOFT Ann Taylor has her new product with a new pair of pants worn by a skinny model in the Facebook page. However, by looking the model,  she got complaint from the commenters as one said the outfits that only suit with certain height and skinny people.  Therefore, she changed and posting severals new photos of employees that wearing the same pants but in size of 2 to 12. From that they get a good respond as one woman wrote that is a fabulous idea. 

The Daria Shualy , a former fashion editor who launched a website Sense of Fashion said "The whole idea is to create a closeness between customers and designers, there is something about fashion that comes across as inaccessible. That’s all changing. Today consumers are expecting direct access and a say." 

In fact, the social media is a greatest tool that can draw closer between the retailer and consumer as they easily get what consumer really needs so that they can improve it and boost their sales.

Resource : http://www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.html

References:

Bates, D. (2012) Dressing to impress: How what a woman wears can reveal more than she ever intended about her personality [Online] Available at: http://www.dailymail.co.uk/femail/article-2120233/That-womans-clothes-say-personality.html [Accessed: 26 May 2013].

I found this articles is so interesting about the meaning of how women's wearing.

Bourne, L. (2010) Social Media Is Fashion's Newest Muse. [Online] Available at: http://www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.html [Accessed: 26 May 2013].

Found the articles of talking some example that can be use to describe further my point.

Dictionary.com. (2013) The definition of fashion. [Online] Available at: http://dictionary.reference.com/browse/fashion [Accessed: 26 May 2013].

I search for dictionary for the definition of fashion to more understand what is the term of fashion.

H&M.com. (2012) Fashion Media Update - Spring style at H&M 2012. [Image online] Available at: http://about.hm.com/AboutSection/en/news/newsroom/news.html/en/FMU_2012_March.html [Accessed: 26 May 2013].

I use this image just showing the brand of fashion.

Preece, H. (2012) Examining Social Media Use in Fashion: The Need for Industry Standards.[Online] Available at: http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1052&context=joursp [Accessed: 26 May 2013].

Found this article that support what I'm talking about the fashion based media can be use to promote their own brand.

Rachel.net. (2012) The Art of Mix And Match. [Image online] Available at: http://racheng.net/2012/12/the-art-of-mix-and-match.html [Accessed: 26 May 2013].

Found this image for showing there was so many types of styles in women fashion.