Wednesday, January 1, 2014

Revision of History of Modern Art

I've only pick 3 art movement to revise, de Stijl, Bauhaus and minimalism.
A book that I've borrowed from TOA library.
Book name : History of Modern Art
Author : H.H Arnason & Elizabeth C.Mansfield

de Stijl 


  • "the style" ,1910s. 
  • known as neoplastism
  • Pre– and Post–World War 1 art experiments: new forms to express modern life
  • Russian Revolution (1917)
  • Led by Theo van Doesburg and Piet Mondrian (the 2 famous among the others)
  • de Stijl embraced geometric abstraction and Constructivist ideas(free from the resurgence in classicism that led so many French avant-garde artists to retreat from abstraction.)
  • Geometric abstraction was in part an attempt to create a scientifically based, universal language of the senses that would transcend the cultural, political, and economic divisions compounded by the war. 
  • The members of de Stijl sought a universal aesthetic that would unify all forms of visual art while also unifying humanity.
  • "the absolute devaluation of tradition.....the exposure of the whole swindle of lyricism and sentiment."
  • "the need for abstraction and simplification" : mathematical structure as opposed to Impressionism and all "baroque" forms of art.
  • transmitted through the straight line, the rectangle, or the cube, and eventually through colors simplified to the primaries red, yellow and blue and the neutrals black, white and gray.
  • Symbolic significance
  • popular spiritual movement
  • unified and coherent entity, it included many individual talents who did not strictly adhere to a single style.
  • Formal purity, logic , balance, proportion and rhythm.
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Piet Mondrian 

1904
-Trained in Amsterdam Rijksacademie until 1904 worked primarily as landscape painter.
-Under influence of Jan Toorop for painted Symbolist manner. 
-Early work evinces tendency to work in series, focus on single scene or object. 

1908

-He is being aware some of innovations of modern art.

-Color blossomed in Fauveinspired blues, yellows, pinks and reds.

-Painted motifs such as church facades, from the inspiration of Neo- Impressionists and the brush strokes of Van Gogh.

-One can be trace his progress from naturalism through Symbolism , Impressionism, Post- Impressionism ,Fauvism and Cubism to abstraction.

1912

-Mondrian moving beyond the tenets of Cubism to eliminate both subject and three-dimensional illusionistic depth.

-He favored centralized compositions, which involve greater density in the center with gradual loosening towards the edges. 

-His occasional adoption of the oval canvas(inspired by the Cubists) allowed him to emphasize further the ideas of center and periphery. As his experiments continues, the linear structure of his paintings became more rectangular and abstract. 

1914

-the artist had begun to experiment with a broader but still subtle range of colors, asserting their identity within a structure of horizontal and vertical lines.

-In Paris, Mondrian was profoundly affected by the example of Cubism, but gradually began to feel that the style " did not accept the logical consequences of its own discoveries: it was not developing abstraction towards it ultimate goal, the expression of pure reality. - plasticism.

-Mondrian became aware of 

Neoplasticism : (a) in plastic art reality can be expressed only through the equilibrium of dynamic movements of form and color; (b) pure means afford the most effective way of attaining this.

-From that led artist to develop a set of organizational principles in his art. Chief among them were the balance of unequal opposites, achieved through the right angle, the simplification of color to the primary hues plus black and white.

Between 1914 - 1916 

-Eliminated all vestige of curved lines, the structure became predominantly vertical and horizontal.

1917

-Explored another variation , rectangle of flat color of varying sizes , suspended in a sometimes loose, sometimes precise rectangular arrangement. Color rectangle sometime touch, sometimes float independently, sometimes overlap.

-Interaction creates surprising illusion of depth and movement,  as they kept rigidly parallel to the surface of canvas.

1920 

-his painting express abstract , universal ideas: the dynamic balance of vertical and horizontal linear structure and simple, fundamental color. 

-He ultimate aim was to express a visual unity through an "equivalence of opposites" ; this in turn expressed the higher mystical unity of the universe. 

-Mondrian found his solution to a long unsolved problem - how to express universals through a dynamic and asymmetrical equilibrium of vertical and horizontal structure, with primary hues of color disposed in rectangular areas.

-The solution, he found, lay in making the forms independent of color, with heavy lines moving through the rectangles of colors. 

-The total structure is emphatic, not simply containing the color rectangles but functioning as a counterpoint to them. 

1932

-Mondrian introduced a dramatic new element in one of his Neoplastic compositions when he divided a black horizontal into two lines, 

-"Double line" he set out to replace all vestiges of static form with a "dynamic equilibrium" 

Work from Mondrian

image from http://www.moma.org/collection/browse_results.php?object_id=78441

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Van Doesburg

- moving spirit in the formation and development of de Stijl 

-Fascinated by the mathematical implications of his new abstraction, he exploredthe possibilities in linear structures as in a later version of Card Player which by Cézanne.

1920 

-Van Doesburg attention turned to architecture.

-Began abandon the rigid vertical-horizontal formula of Mondrian and de Stijl , to introduce diagonals. 

1926

-Doesburg made his most monumental statement of Elementarist principles. He tilted his colored rectangles at 45 degree angles and framed them in uniform strips of color. 

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Some other sources about De Stijl 

Video found in youtube




Key words that I jotted down
-Utopian perception of spiritual harmony by Mondrian 
-Universalize 
-simple visual
-Nature forming 
-The ascent of meaning within the world
-Nature reality 
-The artist do not frame the painting , the extension of the world 

De Stijl Inspired Websites

http://pixelslave.com/


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Bauhaus

From :http://www.abstract-art-framed.com/bauhaus.html

Some key pointed I highlighted :
  • The Bauhaus was founded in Weimar, Germany in 1919 by architect, Walter Gropius with the aim of bridging the gap between art, design and industry and unifying all three. 
  • It was a school where students received theoretical and practical training in all of the fine arts -ceramics, murals, stained glass, typography, metalwork, book binding, stone sculpture and furniture-making – and learned to combine these fine art skills with new technologies to design and manufacture products that were both beautiful and practical.
  • Its aim had been to bring artists and craftspeople together to ensure the survival of beautiful craftsmanship in the face of mechanized labour.
  • Gropius’ aim was to unite artists and craftspeople in order to embrace technological developments. 
  • Bauhaus aimed to create an environment in which artists could work alongside architects and designers to contribute to the ‘building of the future’ using this new machine technology.
  • The Dutch De Stijl movement founded by artist and architect, Theo van Doesburg was particularly influential during between 1924 and 1928. 
  • ‘machine aesthetic’

Minimalism

From http://www.theartstory.org/movement-minimalism.htm
  • created objects which often blurred the boundaries between painting and sculpture, and were characterized by unitary, geometric forms and industrial materials. 
  • In seeking to make objects which avoided the appearance of fine art objects, the Minimalists attempted to remove the appearance of composition from their work.
  • "Minimalism" was the term that eventually stuck, perhaps because it best described the way the artists reduced art to the minimum number of colors, shapes, lines and textures. 
  • The Minimalists' emphasis on eradicating signs of authorship from the artwork (by using simple, geometric forms, and courting the appearance of industrial objects) led, inevitably, to the sense that the meaning of the object lay not "inside" it, but rather on its surface - it arose from the viewer's interaction with the object.
  • Minimalism was beginning to show signs of breaking apart as a movement 

Monday, December 30, 2013

Essay Topic & General Discussion

Discussed my interested topic which is Skeuomorphism vs Flat design(Minimalism) with Daniel


The overall key points that I read before consult Daniel, has noted down at bellow:

Skeuomorphism:

-Used in Apple, Iphone interace design
-Realistic looking
-Helps user quick understand icon significan
-3D, realistic
-Physical ornaments, an object mimic the form of real life object
-Implies connection to a past incarnation of similar design (Imitate real world materials)
-Visual Realism

Flat design ( Minimalism)

-Remove 3D, dropshadow, gradient effect (opposite of skeuomorphism)
-Simple color and design
-Basic, Albeit with more colors.
-Bright color palette.
-Typography is important.
-Icons and navigation items simplified and basic as long as user understand
-Illustration replace photographic treatmenst.

Why Skeumorphism trend change to flat design trend?

-Ease for designers and developers.
-Influence of typography.
-Flat design, care more typography, layout design, lead designers focus more on animation and interaction design

Problem with Skeunomorphism:
-"Uncanny valley" of user interface design
-Having limitation.


Therefore, I do more of the research and trace back the references that I found in the previous:



Image from : http://colleyportfolio.weebly.com/1/post/2013/10/skeuomorphism-vs-flat-design.html

Skeuomorphism was used in Apple in the past, while current trend has applied instead of skeuomorphism is Minimalism (the flat design).

What is Skeuomorphism and Flat Design ?
Several websites sources that I found.

 From theguardian.com, an article written by Steve Rose : 
  • Skeuomorphism means "making stuff look as if it is made of something else"
  • skeuomorphism is all over Apple and other user interfaces – the little shadows cast by windows, the highlights on virtual buttons designed to make them look shiny, like real buttons. 
From Shamihah.quora.com, an article written by Samihah Azim:

  • Skeuomorph, is literally defined as, an object made to resemble another material or technique.
  • Apple Human Interface Guidelines, and their overall software design philosophy, is filled with details from drop shadows, to gradients to make elements look more 3D and an overall focus on making objects appear more tactile (even if the medium is digital).
  • Flat design champions clean design, and a focus on colors and typography. 

From Sachagreif.com, an article written by Sacha greif:

  • Author has cited from wikipedia as it defined Skeuomorph is a "physical ornament" or design on an object copied from a form of the object when made from another material or by other techniques.

From another article he wrote:
  • A skeuomorph is “a derivative object that retains ornamental design cues to a structure that was necessary in the original“.
Resources : http://sachagreif.com/what-skeuomorphism-is-and-isnt/


Advantage of Skeuomorph:

From Sacha Grief noted : 

  • Helps tell apps apart (draw an impression for user as they might remember what the apps looks like, for example user might want to find "Setting", they remember the one with a realistic gear).
  • Therefore,  it makes apps more approachable 
  • Give Apple apps a distinctive style. 
Disadvantage of Skeuomoprh: 

From Sacha Grief noted : 
  •  making something look like a physical object, but not work like it, also known as the "uncanny valley" of user interface design
Advantage of flat design :

From Sacha Grief noted:
  • Flat design also forces you to really care about typography and layout
  • flat design can make it easier to focus on animation and interaction design
  • flat design is often purely visual, it does resonate with designer's love of minimalist concepts


  • Ease for designers and developers for web development with flat design.
  • Useful when designing for responsive websites, images can be move around independently and still remain legible when device rotate to 90 degress, the design re-arranges to suilt.

Extra source about Skeuomorph : http://skeu.it/ 


Common feature of flat design:

From Brandbyname.com.au : 
  • A bright colour palette. There may be a retro feel to the colours, harking back to hyper-intense colours on original instagram photos.
  • Solely black, grey and white colour palettes are used sparingly, and rarely alone.
  • A mid-tone colour may use darker and lighter shades to introduce an element of 3D. Both black and white type or icons will read easily when placed over it.
  • Typography is important. Type will stand out clearly over a flat background, so typefaces are chosen for their personality, easy readability and being legible at small sizes. This is most important in application design and across multiple platforms. In many cases the words will be the only navigation tool, so they need to work hard. Short words and phrases are useful.
  • Icons and navigation items are simplified to their most basic, stripping out unnecessary elements – as long as a user understands what they mean, they have done their job.
  • Illustrations replacing photographic treatments.
From the sources I found, accidentally discover the combination of both trend.

Skeuominimalism (combination of both world)
Flat design + drop shadow + gradient

Image from :http://inspirationmobile.tumblr.com/



Samihah Azim noted : 

The focus on skeuominimalistic interfaces are on colors, shapes, and to an extent, typography. Shapes and colors are used to add dimension. The use of subtle drop-shadows are okay since it can create a level of dimension in design that's not over-the-top or tacky.

From Sacha Grief noted:

This style offers the best of both world: realism's affordances and subtle hints combined with the purity and simplicity off flat design.
Seeking efficiency and simplicity without sacrificing usability to the altar of minimalism.


Skeuominimalistic design is simplified up to the point where simplification does not affect usability. And its skeuomorphic affordances are maximised up to the point where it does not affect the simple beauty of minimalism.

I also found some research video that has done by Erin Lynch


Flat Design: Is It the Only Way Forward from Erin Lynch on Vimeo.

Some feedbacks and suggestion from Daniel after consultation:

Two ways to deal with this topic:

1. Trace "flat design" trend to Modern Art/ Design History

De style, Bauhaus....etc

2. Compare the arguments for or agasint flat design with Skeuomorphism

Monday, December 23, 2013

Traditional & Location (Essay Proposal)

Submission Deadline : Thursday 9/1/2014

Submission requirement :

500 words included:

-Proposed question and scope of enquiry.

-Relevance of question to aims of module / practice / contemporary practice

-Proposed enquiry outcomes.

-Theoretical or methodological concerns

-Potential ethical concerns

-A list initial sources with brief annotations ( 7 items including 3 books)

Saturday, July 27, 2013

Essay construction

Introduction: (100-200 words) 
Introduce about the overall essay content ,form thesis statement

Content: (1500 words)
- Define the feminism
- Define the gaze 
- Using the case study to analyses how feminism use in fashion base media (500 words)
- Using the case study to study how gaze concept use in the fashion base media (500 words)
- From the case study, how fashion media has affect the women attitude and behavior (500 words)

Conclusion: (200-300 words)
Conclude overall essay and what I've learnt/ found out.

--------------------------------------------------------------------------------------------
Taking some case study to analysis
1. Malaysia magazine : ifeel or seventeen
2. Malaysia online retailer : http://sallyfashion.com.my/ &  http://www.fblock.com.my/ 
3. Malaysia fashion designer fashion show : The wedding fashion show by Nazreen Idris

Thursday, July 25, 2013

Comparison of two website

This post will be some comparison between http://www.fblock.com.my/ and http://sallyfashion.com.my/ of how the women has been portrayed in the photo.


Screenshot photos from fblock.com.my

Screenshot photos from sallyfashion.com.my

From the 2 website, we can see quite big different between two website of how women has been portrayed in the photo. 

The woman who portrayed in the Fblock seems to have more gaze than the women who portrayed in Sallyfashion. 

However, the Sallyfashion photos which brings us to more reality that we can see and feel  there is some theme inside the photo instead of Fblock, it just a plain background to more focus on the model with the clothes. 

The women inside Fblock mostly face front view towards the camera unlike the women who inside Sallyfashion that less front view but more three-quarter view.

Women somehow more show on the upper part of the body in Fblock but in Sallyfashion, women show more to the full body.

However the gaze of the women inside Fblock photo that seems to be have more confidence than the women in Sallyfashion.



Saturday, July 20, 2013

Symbolic , Imaginary and Reality

We can see the Symbolic, Imaginary and Reality through the fashion media.

The symbolic is what we can see on the surface/interface, from this case what we can see on the fashion media. As imaginary is the way of how we imagine. However, sometimes the reality will show pros and cons.

Let's take an example to further describe.

In online shopping website http://sallyfashion.com.my/ , sometimes we will refer to how the model wears in the photo before we want to take order of the clothes




As a symbolic, we see thin model dress up with the clothes performs fitness and nicely.
However, we usually will imagine what if we are dressing the same clothes as the model's dressing. Therefore, we only will take order if we imagine "right" in our mind.
Only the dreams inside our imagination will spoilt when we realize when the clothes that you are dressing in the reality doesn't really match with our imagination.
So that, the ideas of virtual fitting room is popular in nowadays.



Saturday, July 13, 2013

The gaze

What is the gaze?

Result shows in google.com
From the dictionary in the image, the definition of the gaze is some one who look in to you / glance in to you steadily.

From Jennifer Reinhardt definition of gaze in her article, she wrote that 

- "gaze" has almost been singled out for use in discussions about art. 

- "gaze" is used as a vehicle for communication, and how exactly a gaze transmits information and assumptions about the viewer/viewed

- "gaze" is the medium which produced and contains social implications beyond its function within the work of art.

- "gaze" can be thought of as a dynamic medium bridging the gap between art form [link] and social theory

- "gaze" can be used to confer meaning upon a piece, whether the gaze emanates from the viewer or the work of art

As in her article , she took a quote from Nietzsche that I found it's quite meaning full.

"If thou gaze long into an abyss, the abyss will also gaze into thee"


From that I will be using some example to explain the quote above from what my understanding from it.

Let's take an Malaysia fashion website http://www.fblock.com.my/

The banner from fblock.com.my
Here is the banner of  fblock.com.my which we can see that a young adolescent girl is gazing at you.

"If thou gaze long into an abyss, the abyss will also gaze into thee", from what my understanding, the adolescent look at the camera and so the adolescent that inside the camera will also looking at the person who are looking at her. No matter where you move, the gaze of the girl will just stare at you.

Sometimes, we can get what the message thru the gaze as Jennifer Reinhardt  mentioned that gaze is a medium to transmit information to the audience / reader. 

From Jennifer Reinhardt , in her article the most that she has discuss is the gaze of the artwork. One can stare into an artwork because of there is gaze inside of it. The meaning of the artwork are different as one look at it and will come out their self concept or definition. 

For the gaze in fashion media, from what I get the message from the adolescent girl inside the banner is that the girl are portrayed in innocent pose with her head crooked. However , she is giving me the feel of "Why I'm here? " but not giving me the message of "Welcome to Fashion Dreamland". Another message that she given is if one is imitate her, then one will become innocent like her?

As what MaryAnn Johanson noted "beauty is in the eye of the beholder, but it’s also something we learn." We can learn something from the gaze and it will affect one's behavior and mindset.

Resources :

Further reading :

References:

Johanson’S, M. (2010) defining the female gaze | FlickFilosopher.com. [Online] Available at: http://www.flickfilosopher.com/2010/06/defining-the-female-gaze.html [Accessed: 13 Jul 2013].

Interesting article that I found some points discussing about the female gaze in media.

Reinhardt, J. (n.d.) gaze. [Online] Available at: http://csmt.uchicago.edu/glossary2004/gaze.htm [Accessed: 13 Jul 2013].

Another  interesting article that I found points that important for the female gaze in media.

Friday, July 5, 2013

Feminism in fashion

In the previous post, we know that feminism define the theory of movement of the equality political, economic, and social for woman.

Can feminism in fashion?

I found quite lot of the interesting points in some of the articles which may help in my essay.

Here I found how the writers define fashion.
Marjorie Jolles and Shira Tarrant have defined that the

 "Fashion is symbolic, expressive, creative and coercive. It is a powerful way to convey politics, personalities, and preferences for whom and how we love. Fashion encourages profound rebellion and defiant self-definition. Yet fashion can simultaneously repress freedom by controlling or disciplining the body and by encouraging a problematic consumer culture."

Other than that, Greta Christina noted that

"Fashion is a form of expression. A language of sorts. An art form, even."

If fashion is a self expression of women , will the style of women's wear shows the feminism ?

As what Marjorie Jolles and Shira Tarrant debates the fashion is creates collective identity, but also restricts individual voice. Fashion provides ways to resist hegemony and communicate identity in the face of cultural and political pressure.From that what I understand about the sentences is somehow relate to political problem.

In conversely, women can shown in more strong, prominent and confident fashion media. As what Emma Clarke said women can present themselves as equals and able to be empowering in their wardrobe decisions. Women can have their own choice of wearing in nowadays unlike in the previous China destiny, when women has no right to stand up and talk but they are under control by their father and husband, all women dressing up the same clothes.

By looking at the fashion magazine, women tend to find out their own style to show what they are, what their taste look like, what they like and what they want to show their personality. As what Greta Christina wrote inside her article of “I want to be judged on who I am, not on the clothes I wear.” It’s a bit like saying, “I want to be judged on who I am, not on the words that come out of my mouth.”

What Marjorie Jolles and Shira Tarrant have noted the fashion is no longer an issue of the political but feminists' own ambivalent relationship to fashion and attempts to transcend the politically loaded project of creating personal style.

But, 

If fashion has been used to introduce new ways of expressing womanhood, it has also been a tether that keeps women’s social, economic and political opportunities permanently attached to their appearances


References:

Christina, G. (2011) Fashion is a Feminist Issue. [Online] Available at: http://freethoughtblogs.com/greta/2011/09/02/fashion-is-a-feminist-issue/ [Accessed: 5 Jul 2013].

I found this article that discuss important points of the the feminism in fashion.

Clarke, E. (n.d.) Feminism in Fashion - Fashion Weekly. [Online] Available at: http://www.fashionweekly.com.au/Trend-Reports/feminism-in-fashion.html [Accessed: 5 Jul 2013].

I found another useful article that discuss important points of the the feminism in fashion.

Jolles, M. and Tarrant, S. (2012) Feminism Can Decode Politics of Fashion | Womens eNews. [Online] Available at: http://womensenews.org/story/cultural-trendspopular-culture/120803/feminism-can-decode-politics-fashion#.Uf54_WQpbdI [Accessed: 5 Jul 2013].

The article talks about the feminism of fashion. Found some useful points to help in my article.

Pham, M. (2012) If the Clothes Fit: A Feminist Takes on Fashion. [Online] Available at: http://msmagazine.com/blog/2012/01/17/if-the-clothes-fit-a-feminist-takes-on-fashion/ [Accessed: 5 Jul 2013].

Useful article that the author argue about the feminism in fashion. 

Saturday, June 29, 2013

Sexual appeal in media

Sometime, women who portrayed sexy in the fashion media will also affect the adolescent girl or the reader.

I found an interesting survey from Marcus Hultin and Erik Lundh about the sex in advertising and how it influences young men and women.

However in this case, I will focus more on women.

In the article of Marcus Hultin and Erik Lundh, they had run through the survey of how the young women define and reaction when the sexual appeal in advertising.

Therefore, they went to have an interview to some of the young women.

One of the young women define that "The people in advertisement are always within the standards of what is considered as good looking when advertisements are based upon sexual appeal."

People in advertisement or any form of media, women always portrayed looking good and thin.

Sexual appeal not only in the movement advertisements but sometimes images and words can have sexual appeal.

Some of the women said "The companies do not gain anything with sexual appeal in advertising since everybody has it."

From that, seen the sexual appeal that happen in everywhere in nowadays and women who really read the advertisement of others media that doesn't really care about how the sexual appeal because they are women too.

Some believe that sexual appeal in media is more towards to men more than women. Some women will change the brand if the sexual appeal too much.

However, women will feel envy as they will sometimes compare their beauty to the media.
As they want to achieve the thinnest that the models have and so this will build up bad confidence towards women.


Therefore, what mean to be sexy in the women's thinking? Does it really need to be nude at all? 

I found a blogger that wrote about her favorite model in Malaysia.

In this case, the blogger commented this is not her favourite cover but she's looks like an Auntie here.
The cover of the magazine doesn't appeal sexual towards her but how she's look like.


Sometimes , it's depends on how fashion media need the women to be portrayed.
Some online shopping website which selling lingerie or bikini and so women should be dress up sexy in order to show out their product.

Image from : http://www.lelong.com.my/sexy-role-playing-models-nightwear-lingerie-4512-myfancymall-112059333-2012-08-Sale-P.htm


References:

Hultin, M. and Lundh, E. (2004) Sex in advertising: How it influences young men and women.. [Online] Available at: http://epubl.ltu.se/1404-5508/2004/167/LTU-SHU-EX-04167-SE.pdf [Accessed: 29 June 2013].

An article that I found that how the sexual appeal in the media for instance the advertisement influence the men and women . For this case, I using the survey that they done and asked the women how they react. 

Lelong.com.my. (n.d.) Sexy Role-playing Models Nightwear Lingerie 4512. [Image online] Available at: http://www.lelong.com.my/sexy-role-playing-models-nightwear-lingerie-4512-myfancymall-112059333-2012-08-Sale-P.htm [Accessed: 29 June 2013].

An image to support what I'm discuss on how women portrayed in the online retailer to show out how women wearing the product not really in the sexual case but to promote the product itself.

Yomi. (2010) March 2010 | Wild Gold Leaves. [Online] Available at: http://naomitham.blogspot.com/2010_03_01_archive.html [Accessed: 29 June 2013].

I have use the image from the blog and found what the blogger that talks about her ideal Amber Chia.





Saturday, June 22, 2013

Mindmaps & brainstorms


the 1st mindmap I wrote.


After meeting with Daniel, he suggests I can use the theory of real, symbolic and imaginary to talks about how women portrayed in fashion media and how it reflect their behaviors and attitudes


After that , I brainstorm again on what my essay should write about. 
I will be apply the theory of feminism and the gaze concept in my essay and link it to the case study that I probably using the malaysia Chinese magazine ,ifeel and website those selling fashion clothes.
I will be research more on how fashion media affects on women behavior, perhaps using the symbolic , real and imaginary to analyze.

Saturday, June 15, 2013

Malay women fashion media

Found an research article that noted down the points of how malay women portrayed in media

(i) in an ideal yet artificial state of perfect facial beauty
(ii) passive and as a precious object owned by men
(iii) young with the characteristics of intelligent, cheerful and beautiful
(iv) being absolutely slim in all conditions
(v) having high confidence even in their worst periods of the month.

However those points are for general media but not really specific on fashion media but somehow they are close.

Resource : http://www.cmr-journal.org/article/view/9566/6595

From that, I found that most of the women no wonder in which races, point (i), (iii) and (iv) that we can normally seen in fashion media. Nowadays in Malaysia, malay fashion trends are getting more influenced by the Western fads. Lets look at one of the example below:


Malaysia fashion show from the designer of Nazreen Idris who is one of Malaysia's most passionate and promosing fashion designer that designs fashion apparel, wedding gowns and provides fashion consultation and makeup services. From the video above, we can see that most of her wedding design has change to modern and some of them are quite influenced by Western. However,  we can see the women who portrayed in the fashion show does not wear "tudung"(the hijab)/ the headscarf anymore compare to the traditional malay wedding dress. Although some of the rules of malay's conservatism still remain but we can see a little bit expose at the 1st model that in the fashion show .

Resource : http://my.shop.88db.com/nazreenidris/

Image taken from : http://malaysianhijab.blogspot.com/2009/08/malaysian-artist-wedding.html

The only reason that I found which Nazreen Idris targeted on the group of non-muslim more than the muslim. As "Muslim women might wear a hijab that covers the shoulders and hangs over the forehead, non-Muslim women might wear a simple piece of cloth that covers the back of their head."

Resource : http://www.wisegeek.com/what-is-a-malaysian-hijab.htm


However, I found a page of the Hijabista magazine in Facebook.
;
Image taken from : https://www.facebook.com/photo.php?fbid=567221366671099&set=pb.201659423227297.-2207520000.1375521022.&type=3&theater

In Hijabista, tend to target on the muslim women to provide more information on the phrase in the right page "What to wear when you're a new Muslim women fashionista can create a challenge." Muslim women who read this magazine that inspired them on how to wear to become more fashionable. 

As Zulkifli Abd. Latiff noted :

Fashion is a form of self-expression and growing number of Muslim women leads to the experimentation of blending modesty and attraction into their looks. This recent interest in Muslim fashion also signals the changing dynamics of the ever-increasing interaction among Eastern and Western cultures. The inspiration from catwalk, the high street and fashion magazines influence the girls in Hijab to looking great in their outfit at the same time covered their body.


*Resource : http://www.joig.org/uploadfile/2013/0510/20130510051240774.pdf

References :

Hijab-ista, Inc. (2013) Hijab-ista, Inc. has been featured in the latest publication of Got Wudu Magazine- Page 16-17. [Image Online] Available at: https://www.facebook.com/photo.php?fbid=567221366671099&set=pb.201659423227297.-2207520000.1375521022.&type=3&theater [Accessed: 15 June 2013].

The image that I use for the argument on the Muslim wear.

Idris, N. (2011) Nazreen idris , Malaysia Fashion show , Wedding dresses Collection 2011. [Video Online] Available at: http://www.youtube.com/watch?v=VO9vubn-tLk [Accessed: 15 June 2013].

Found the fashion show from Malaysia fashion designer in Youtube.com and how the women has portrayed in the media.

Idris, N. (n.d.) Nazreen Idris - Apparel Design, Fashion Consultation & Makeup Services. [Online] Available at: http://my.shop.88db.com/nazreenidris/ [Accessed: 15 June 2013].

The website that has some information about Nazreen Idris, one of the famous fashion designer.

MALAYSIAN HIJAB BLOG. (2009) Malaysian celebrity wedding. [Image Online] Available at: http://malaysianhijab.blogspot.com/2009/08/malaysian-artist-wedding.html [Accessed: 15 June 2013].

An image that show how the traditional wedding clothes of Malay in Malaysia.

Weng Marc, L. and Ding Hooi, T. (2011) The Construction of Beauty in Malay Magazine Advertisements | Lim | Contemporary Management Research. [Online] Available at: http://www.cmr-journal.org/article/view/9566/6595 [Accessed: 15 June 2013].

I found the points that they noted in their article may help in my essay.

wiseGEEK. (n.d.) What Is a Malaysian Hijab?. [Online] Available at: http://www.wisegeek.com/what-is-a-malaysian-hijab.htm [Accessed: 15 June 2013].

The website talks about what meaning about the Malaysian Hijab and who can be wear that.




Friday, June 14, 2013

Feminism

What is Feminism?

According to Mrs. Chancey, the meaning of Feminism is

1. The theory of the political, economic, and social equality of the sexes

2. Organized activity on behalf of women's rights and interests

In Mrs. Chancey's article, she noted that there are 3 waves in Feminism.
The first wave are the "equity feminists" which women's seek to promote have equal treatment in the society.The second wave are which women's hope that there is no line between women and men. However, in nowadays, we can see the third wave of feminism. Women tend to be not so conservative than previous time. As one third-wave feminist Amy Richards of feminist.com writes that,

There are many definitions of what a feminist is--the simplest and probably the best is what is listed in most dictionaries--"a person who believes in the full equality of women and men." This means anyone--male or female--who supports this idea can be a feminist. As for [the] goal of feminism, [it] is equality--and that means both that women do what men have done (be fire fighters and corporate executives) and that men do what women have done (be stay-at-home fathers and secretaries).

From that, we know that in nowadays, the role of women and men can be switch. As women can play the men role in the society that we can see women can form their own business, getting more respect in the society. In otherwise, men can play the rose of women as a "housewife" staying at home and taking care of their children.


I found a book "Approaches to understanding visual culture" by Malcolm Barnard from The One Academy's library probably can be use in my essay. Inside the book, I have picked the chapter of Feminism: Personal and Political that Bernard has discuss.

The visual culture means ‘the visual field has begun to be explored with thoroughness and global understanding unique in the history of human self-reflection’ 

In the chapter, Barnard gave an example of the book of As Long as it's Pink: The Sexual Politics of Taste Illustrates author , Sparke connect her personal experience over the last thirty year to class and gender structure . She said the popular culture such as fashion had provided variety of styles which she could refer to and form her own personal style of dressing. 

Barnard wrote down there are two assumption of the women role in media. The first assumption is that, the primary role of women as they are the domestic service to husband, children and home. As Sparke note that it's the division on the sexual of labour. The role of men and women diverse in a clear line that men are usually do not do housework however the women does which it can be link to what Mrs. Chancey noted of the first wave of feminism . In advertising, designers assume that women are the sole user of home appliances. However in the second assumptions,  that domestic appliances make women's live easier. 

Bernard note that,


Advertising stereotypes women as ‘mother ,cleaners,cooks,and nurses’. It also portrays idealized and ‘fantasy’ version of femininity –‘ the immaculate designer kitchen with superwomen in control’, balancing the roles of career woman and perfect wife.

However, he also noted that, 

Women wearing these fashions are not passively receiving and consuming the meanings of the clothes they wear. Nor are they using fashion to express an already-existing class or gender identity. Instead. They are constructing their own versions of femininity and class identity from the styles that are available.

References:

Barnard, M. (2001) Approaches to understanding visual culture. Houndmills, Basingstoke, Hampshire: Palgrave. [90-103]

Found the Barnard that discuss of the feminism and I've copy some points that may help inside my essay.

Chancy. (2011) What Is Feminism?. [Online] Available at: http://www.ladiesagainstfeminism.com/artman/publish/LAF_Theme_Articles_13/What_Is_Feminism_61006.shtml [Accessed: 14 June 2013].

Found this article very useful that helps me understand more of feminism that have 3 movements in the pass.